MoMA Exclusive: The image LOVE was first created by Robert Indiana in 1964, in the form of a card which the artist sent to several friends and acquaintances in the art world. In 1965, Indiana was invited to propose an artwork to be featured on The Museum of Modern Art’s annual holiday card. He submitted several 12" square oil-on-canvas examples incorporating his LOVE image. The Museum selected the most intense color combination in red, blue and green. It became one of the most popular cards the Museum has ever offered. This set of 12 blank note cards features a reproduction of the iconic artwork. White envelopes. Each card measures 5h x 5”w.

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